Our History

A Proud Tradition, A Bright Future

When Bob, Jim, and Chuck McFarlane decided at the end of World War II "to come home and help Dad," they had no idea of how their combined efforts would develop the family business into a multi-faceted operation that they would turn over to their sons. Their father, Earl, started the Wisconsin Tractor company in 1917, when he designed and built the tractor named after his home state Wisconsin (considered modern for its day). Since that time, the business has diversified and expanded so that now there are multiple businesses under one "roof." Now Earl's grandsons run the company with the same commitment to treating customers "as best we can" just like their fathers and grandfather.

  • Stan, Jim's son, manages the ag manufacturing and structural steel departments .
  • John, eldest son of Bob, is President and manages the McFarlane's store and business offices.
  • Dick, another of Bob's sons, manages the equipment parts and sales departments.
  • Tom, Chuck's son, manages the service and tire departments

The family tradition continues today as it has since 1917 – SERVING FARMS, FAMILIES, and FAR BEYOND!